A successful entrepreneur is one that never rests on their laurels. While it is our hope that you are happy with all that you’ve accomplished in your business, it is equally important that you are looking to the areas where you have not met your expectations, areas where there is room for improvement, and being goal oriented as you calculate your results on a weekly, monthly, and annual basis.
Thankfully this is a simple matter of deciding what it is that you want from your business. What is the most important thing to you? Is it repeat business, new clients, media attention, the respect of your industry peers? These are the questions you must ask yourself and the creation of and the following of a marketing plan might be exactly what you require.
The easiest way of envisioning a market plan is looking at two important factors. First, what you have accomplished and from there ask yourself where you want to be. From there you will see a simple gap and make sure to address this first and foremost when writing your marketing plan. These are the questions that must dominate your thoughts as you prepare the plan to arriving at your goals.
Be Specific
Don’t simply say, “I want to make more money”, or, “I would like more clients”. The question must be, “How much more money?” and “How many new clients?” Your goals must be measurable and attainable for you to get a sense of what you have accomplished and what you have yet to accomplish.
What Have You Done So Far?
Look at last year and determine what worked and what didn’t. What have you done that you could have done better? What should I scrap for lack of results and what should I expand on? Both of these are questions of huge importance.
What will I Do Differently This Year?
It is important to recognize what it is that you feel will build your business and from there take the time to do a cost benefit analysis. Additionally, find the necessary tools to make your life easier while providing an increase in productivity. Did you spend enough time in social media last year? Is there a program like Postling.com that would benefit you in updating your social media postings. Are you posting enough fresh new content to your blog or website or should you be looking toward outsourcing this type of work? Would a Virtual Assistant help me meet my goals? Each of these questions should be addressed and none ignored in your plan for this year and beyond? Do it today and you will notice large and small changes nearly overnight.
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We hope you have enjoyed this post, which has been provided by the eMobileScan’s head of marketing. As a company their focus is to offer their customers a tool set that will help cut production costs as well as increase overall productivity. They do this by build a solution around a range of products like the Honeywell 6000 and Zebra Zm400. Using these products to tailor a solution to each customer means maximum productivity.
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